Welcome to the Weekly Wine Quiz!
This week, we’re continuing the theme of questions relating to research cited in iconoclastic Master of Wine Tim Hanni’s new book, Why You Like The Wines You Like (full disclosure: I received a review copy, and I am mentioned favorably in the book – though I didn’t know about that mention until after he sent the thing to me).
I’ve been having my mind rocked regularly by Tim’s new book – though I can tell you that it needs editing and already requires a layout re-do. Whatever… let’s just have some fun with this…
Ties That Bind (Food To Wine)
True or False: The higher your emotional ties to wine and food matching, the less likely you are to perceive the match as a good one?
A. True
B. False
Cheers – and good luck!
Okay, I try to do this for wine consumers on a daily basis. So my answer is false. Yes, one can have strong emotional ties to the perfect match, but the real issue is finding a wine the consumer is most likely to enjoy, that's first and foremost and a few leading questions can provide the answer most times.
Les – well, I admire the approach!
Les – I admire you for taking that approach!
To me, the more we fit people into a box of responses to questions with one-size-fits-all attitude, the less we learn about people–and about wine.
Thomas – I agree with you, but I feel strongly that Tim's work is helping to break that 1 size approach. But I might be misinterpreting what you're getting at here.