Well, that was unexpected. Earlier this week, I was a guest on Connections, a WXXI NPR radio program hosted by my friend (and the guy who literally wrote the book on NY Finger Lakes wine) Evan Dawson. Mostly, I just tried not so sound too much like an idiot compared to the show’s (much) more…
Tag: wine sales
Reader Mail Bag: Help A Newly-Minted Sales Rep
1WD reader Robert has written in to yours truly, with an interesting double-barreled challenge. I think that we need the collective wisdom of the insanely-intelligent, hyper-attractive, overly-inebriated, and mega-hyphenated 1WD readership to help this guy. Also, I’m in Champagne this week collecting vinous memories that will make you all jealous, so I could use a…
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) –…