During the recent Wine Bloggers Conference in Santa Barbara, I performed one of the more self-serving actions of my entire life (and that’s saying something, right there). During Corbett Barr’s keynote speech, I clapped deliberately and loudly when Barr told the conference-goers that the wine blogging community needs to do more to work together and…
Tag: wine blogging
The Release Of Your Wine Is Not “News”
I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end. To test whether or or not your wine release is, in fact, newsworthy, I have devised this handy (and incredibly…
1WineDudeTV Episode 60: How Wine Brands Can Get Blogs To Tell Their Stories
After I announced that I’d be sitting on the “Meet the Bloggers” panel at Wineries & Breweries Unlimited 2014 in Richmond with Fredric Koeppel and David White, a few (dozen) of you asked me (mostly privately) if the session would be recorded. Thanks to some help from the friendly Nomacorc folks, here is…
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) –…