Part of me is really just sick and tired of making this argument… but what the hell, let’s throw more kindling on the fire and talk about why saying social media isn’t for wineries because “the brand is too small,” or “it takes too much time because we’re really farmers and we’re too busy,” or…
Tag: vintank
Most People Will Never Get Into Wine – And Why That’s OK (The Launch of Crushd, And Analyzing The Wine Geek Pyramid at WBC11)
Chances are pretty high that, if you’re reading this (and you’re reading this), you are a wine geek. And by “wine geek,” I mean that you are atop the U.S. wine consumer pyramid (that’s if you’re living in the U.S., of course – those of you outside the U.S. are just gonna have to play…
Taking A VinPass? (Social Gaming Goes Vino)
Social gaming – driven in part by the ubiquity of social networks (do I really need to dredge up the if-facebook-was-a-country-it-would-make-your-country-look-like-chump-change stats?) and (I strongly suspect) our natural human competitive instincts now that hunting and killing are generally frowned-upon – has seen a usage curve that by any measure can be safely said to have…
The Otter Badgers of Wine Reviews: Joining the Wine Rating Revolution
Sorry – couldn’t resist. I mean, just look at those cute, furry-cuddly, viciously-fanged mammals over there! I mean “other badges” of wine reviews, of course – in my case, I’m the late-comer to the wine badge review par-tay masterminded by Vintank; that is, late-comer in terms of getting my badges ready for prime-time (I was…