Anyone remember back in 2011, when we talked about the fact that Boomers – who by and large account for the vast majority of current wine sales – wouldn’t be around forever, and so the wine biz really needed to get off of its duff and start thinking about how it would court Gen X…
Tag: millennial wine marketing
The Ten Most-Shared 1WD Articles Of 2012
As 2012 draws to a close, we continue the overlooked-due-to-hangover tradition of wrapping up the most popular 1WD articles of the year. This list serves two purposes: a chance to highlight a “best of” from the 1WD content over the past year, and a nod to the engagement of folks like YOU, which makes a…
What One Wine Represents Your Generation? (Judging The 2013 Argentina Wine Awards)
This coming February, I’ll be representing Team USA in the 2013 Argentina Wine Awards. No, I won’t be performing on the parallel bars – I’ll be the sole U.S. judge on an international panel that includes writers, sommeliers, and other geeky wine folk from China, Brazil, Australia, Italy, Spain, South Korea, Mexico, Canada, Switzerland and…
A Millennial’s Open Letter To The Wine Industry: I Would Love Your Wine, If I Could Afford It (Guest Post)
[ Editor’s note: following is a guest post from the 1WD intern: the young, unpaid Shelby Vittek. While Shelby may be young, she’s got better creds than a lot of would-be wine media folks out there: she’s been writing about wine for the millennial set for the better part of a year, is already working…