Last week, I had the pleasure of having my name added to the impressive guest list of those who’ve been interviewed by Lynn Krielow Chamberlain on her iWineRadio podcast. The short (for my run-on mouth, anyway), and relatively safe for work (by my standards, which admittedly are rather loose) interview is embedded/linked below for your listening pleasure.
I’ve not much more to say about it, apart from the fact that the interview mostly covers my entrance into the wine world, about which I am almost always brutally honest. I always find it odd that people want to interview me, since I am a family man who has a relatively boring life most of the time, punctuated by band gigs and trips all over the world tasting wine. There seems to be a preoccupation in interviews on the fact that I bootstrapped my way into the wine biz by starting a website, rather than having been anointed by a traditional print masthead or some other gatekeeping body, which I suppose is interesting (but only just) in an of itself.
This is almost invariably followed by a question about how/why I feel in love with wine, to which I invariably want to answer: “what kind of moron wouldn’t fall in love with this stuff?!??”
For a moment, let’s remove the beguiling aspects of wine from the equation, and put aside its intriguing complexity; its coalescence of art, craft, and multiple sciences and related pursuits (such as chemistry, history, and geography); its ability to connect us to a moment in time, and almost magically transport us to us to a particular place on the earth. Forget all of that for just a minute or two.
What’s left? A hedonistic, pleasurable beverage that lubricates life, begs to be shared, draws us together, enhances moments, gets us buzzed an occasionally gets us laid. Where I come from, those last few points alone are worth the price of admission when it comes to wine; the other stuff is just a bonus!
And so that’s those are the reasons I got into wine; there was nothing noble about it. The consumer advocacy type of stuff, and the desire to try to change the wine media world for the better, and to offer interesting alternatives to sharing and telling stories about wine… all of that stuff could be argued as being a little bit noble, but that all came much later. I’m still the guy who wanted something to taste great, to be shared, to maybe get me lucky, to make me and others feel good about life by drinking it. And here’s hoping I’m always at least a little bit that guy, because I’d hate to get so wrapped up in the intellectual side of wine that I forget to have good time with it, which is, after all, the purpose for which it was designed!
1Winedude on iWineRadio – August 2014
Cheers!
Aw, c'mon Roberts. Yer inspirational! It's fact. Keep up the good work!
mj – thanks for that!
Another facet of the wine business that makes it interesting: the potential of incredibly high margins.
Bryan – and also incredibly low margins at high volume! :-)