If you’re a wine producer and calling, say, your refreshing but probably overpriced (c’mon, let’s be honest) $35 Sauvignon Blanc an “entry level” wine, you might be missing the trick with both the older (now in the 30s) and younger (just reaching legal drinking age) Millennial generation. That conclusion isn’t based on reams of hard…
Category: wine buying
Infinite Substitution Means That Without A Unique Wine Brand Message, You’re Screwed
My friend Rémy Charest has been reporting on events from the London Wine Fair over at PalatePress.com, and one of his recent reports really struck a chord with me. What stood out for me was the concept of “infinite substitution” introduced to Rémy during one of the conversations that he had at the Fair. To…
Are “Bin End” Wines Really A Good Deal? How To Avoid Getting Tebow-ed At The Bin
It seems that venerable news-aggregator has stumbled upon the apparently news-worthy advice that shopping in the “Bin End” section (so named, as I understand it, because these were often literally bins of wine stacked up at the end of the aisles in wine shops) of the wine store is a good place to find vinous…
Who Has The Most Influence On The Wines That We Buy?
Several days ago, a lively discussion took place here in the comments on a post (okay, “rant”) that challenged wineries in emerging wine regions to focus on fewer, higher-quality bottlings, and not to pawn off poorly-made (or not-quite-ready-for-prime-time experimental) wines onto customers at their tasting rooms (a scenario which I’ve experienced first-hand). In those comments,…