Almost four (holy crap!) years ago, I wrote on these virtual pages a response (ok, rebuttal) to a claim by the thought-provoking PR maven Tom Wark that we were in a “golden age” of wine writing. Fast-forward to last week, and we have Tom taking umbrage with a satirical piece by Ron Washam, a.k.a. The…
Category: wine blogging
Meet The Bloggers, Then Have Them Lambast Your Lazy Wine PR (Wineries + Breweries Unlimited 2014)
In a a week and a half, I’ll be taking the stage with a pair of like-minded fellow wine bloggers at the request of Vineyard and Winery Management magazine’s Tina Caputo, to talk about (how terrible most) wine PR (is), as part of the upcoming Wineries + Breweries Unlimited Trade Show & Conference in Richmond,…
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) –…
Wine Bloggers = Wine Consumers. Get Over It. (ESC Dijon Bourgogne’s Wine Blogger Study)
The ESC Dijon Bourgogne (Burgundy School of Business) has recently wrapped up its three year study of wine blogging worldwide, the results of which have been released in a free whitepaper titled World Wide Wines: Digital Writing on Wine. This is important not just because it sounds like The Scorpions’ kick-ass live album World Wide…