Well… if this isn’t “proof that social media has forever changed the landscape of wine” (their words, not mine), then I’m not really sure what is. Ok, so it’s not really proof, but it’s hard to deny the traction when someone like me makes the top 20 in a list like this. And #14?? Seriously?!?…
Category: wine 2.0
Where Can Wineries Really Innovate? In Engaging The People Who Actually Drink The Stuff!
I was recently interviewed by WineSpiralProject.com, as part of their series on wine industry innovation, in which they interview personalities in the wine world and ask them to share thoughts on the wine biz and how it can/should innovate. Yeah, I know, I’m not 100% certain why they picked me either, but what’s done is…
Social Media As Wine Retail Sales Weapon? (“Wine Marketing In The Digital Age” Post-Panel Musings)
Can social media be used as tool to drive sales for wine retailers, distributors, and importers? Yes, I’m seriously asking that question. Stop laughing, okay? Despite the fact that even well-attended and publicized retail events don’t seem to be moving umpteen cases of wine, the consensus answer seems to be “Yes – with caveats,” based…
Sedimental Journeys, Touchscreen Style (The Wine Mag Hits The iPad)
Nomad Editions Uncorked might not be the first iPad-designed electronic wine magazine to hit the virtual iStore shelves (that distinction belongs to the relatively-expensive-when-it-comes-to-these-things $4-a-pop publication By The Grape, whose first issue seems obsessively preoccupied with Jancis Robinson), but as far as I’m aware it’s the first one to mention dog’s sniffing each other’s…