In today’s episode, you get highlights from wine personality and social media / business guru Gary Vaynerchuk‘s keynote speech at the synthetic cork producer Nomacorc-sponsored “Marketing to the Next Generation of Wine Consumers” conference that took place in Napa last week (at the beautiful Culinary Institute of America in St. Helena). They are things the…
Category: going pro
The Stunning Views, Intestinal Flora And Strange Consultation Of South America’s Wine Lands
Contracting a vicious intestinal bug (the kind that requires antibiotics… the kind that makes taking Imodium akin to bringing a knife to a gun fight) isn’t usually taken as a positive omen when it comes to starting a new career. So it’s with mixed emotions of relief and ominous portent that tell you I faced…
The (Worst-Kept) Secret: How I’m Able To Try Going Pro In The Wine Biz
Here’s a snippet of a fictional conversation between me and a wine writer. I use the term “fictional” because it’s not a word-for-word retelling, but (somewhat shockingly) it’s more-or-less a conversation I’ve had with several people in the wine biz in the past few months. Me: Hey, good to see you again! How are things?…
1WineDude TV Episode 30: Making Your Wine Writing Search-Friendly (SEO Panel And Presentation from WWS11)
Speaking of Doug Cook (mentioned in yesterday’s post), I was lucky enough to be included on a panel with Doug and Alder Yarrow at the 2011 Pro Wine Writers Symposium discussing the importance of search and how to maximize the chances of having your wine writing noticed on-line. Alder founded the first wine blog on…