We wine geeks review wines in all manner of differing ways. There’s nearly as much variety in those review systems as there are in wine styles. Points. Stars. In my case, grades and badges. And we’re social about it, too – CellarTracker.com is pretty much the world’s largest wine review repository at this point (closing…
Category: going pro
A Search For The Soul Of North American Wine Writing (Via South American Wine)
I think traditional American wine-writing may have totally jumped the shark. Yeah, I am actually going there. And yeah, it will probably take around 1100 words. You see, last week marked my (extremely) long-overdue second contribution to Nomad Editions’ iPad wine magazine, Uncorked. The long-overdue part is entirely my fault – things have been busy,…
Social Media As Wine Retail Sales Weapon? (“Wine Marketing In The Digital Age” Post-Panel Musings)
Can social media be used as tool to drive sales for wine retailers, distributors, and importers? Yes, I’m seriously asking that question. Stop laughing, okay? Despite the fact that even well-attended and publicized retail events don’t seem to be moving umpteen cases of wine, the consensus answer seems to be “Yes – with caveats,” based…
Born Digital: Some Of Our Children Are Ugly (What Wine Writing Awards Mean)
The ugly child to which I refer in the title being me, of course. Hey, even in the on-line wine writing world, not all of those who are “born digital” can be handsome, I’m afraid. I recently (ok, somewhat recently – times are busy, people!) ”took the bronze” in the 2010 Born Digital Wine Awards,…