I’ve been churning out content on 1WineDude.com for about five years, and over the last year or two articles have been posted here just about five days a week. Total cost to you, aside from your time and smarties, is somewhere around $0.00. But today… Today, I’m asking you to pay up. But not to…
Category: commentary
What’s Next, Le Bastard Surpoids? (Consumers Might Pay More For Difficult-To-Pronounce Wines, So NPR Thinks You’re A D-Bag)
First, let me say that I normally love NPR. In fact, I consider not having an opportunity to listen to NPR news during the morning commute as the thing that I miss the most about having a traditional 9-to-5 job. But when NPR runs a story titled “Fancy Names Can Fool Wine Geeks Into Paying…
Wine + Digital: If This Doesn’t Blow Your Mind, You’re Not Paying Enough Attention
My friend Paul Mabray, of Vintank, recently gave a keynote address at an event held in Dijon, France, called “The Perfect Storm: How digital tools are forever changing the way we sell and market wine.” I didn’t attend (alas), and I’ve no affiliation with the event apart from a random one: its organizer (another friend,…
Infinite Substitution Means That Without A Unique Wine Brand Message, You’re Screwed
My friend Rémy Charest has been reporting on events from the London Wine Fair over at PalatePress.com, and one of his recent reports really struck a chord with me. What stood out for me was the concept of “infinite substitution” introduced to Rémy during one of the conversations that he had at the Fair. To…