A couple of weeks ago, I got a call from the folks who create content for Publix Grape Magazine, a free newsletter with wine tips and recommendations from the grocery chain’s extensive list of available wines. For those who don’t know Publix, they kind of rule the roost in terms of the grocer action in…
Category: commentary
Fine Wine Reviews Can Never Be Crowd-Sourced! Oh, Wait, They Already Have Been… For Years!
About every other week, some friend or 1WD reader emails or tweets me a link to Matt Kramer’s “Drinking Out Loud” blog on WineSpectator.com. And about every other week, I have the same reaction after reading it: Kramer writes well, but his conclusions sometimes leave holes large enough that you could drive a steel tank…
When Does A Winemaker’s Job End? (Touring The World’s Leading Synthetic Cork Operation)
“That was an interesting concept for me,” Jeff Slater, Nomacorc’s Marketing Director, told us as he presented research findings on alternative wine closures; “winemaking continuing after bottling.” A few weeks ago, I and a small cadre of wine press toured Nomacorc’s Zebulon, North Carolina manufacturing facility as media guests, meeting with their upper brass and…
Millennial Wine Marketing Misfire (Note To High-End Vino Producers: You Don’t Have An “Entry-Level” Wine)
If you’re a wine producer and calling, say, your refreshing but probably overpriced (c’mon, let’s be honest) $35 Sauvignon Blanc an “entry level” wine, you might be missing the trick with both the older (now in the 30s) and younger (just reaching legal drinking age) Millennial generation. That conclusion isn’t based on reams of hard…