Instances and identification of the Wine Snob in the wild The wine snob is easily encountered but often difficult to successfully identify in the wild. This is because the wine snob in almost all salient ways physically resembles the human homo sapiens. Often, the only way to successfully identify the wine snob is via verbal…
Category: commentary
Are Cute Wine Labels Sweet For The Consumer? (Publix Grape Magazine Winter 2013)
One of my favorite “pro” gigs is penning the In Focus section of Publix Grape Magazine, which I will happily continue doing for so long as they’re willing to ask, because I have so much freakin’ fun doing it. I learn more than I’d otherwise suspect every time I write for the seasonal magazine, both…
Why Social Media Advice From Traditional Wine Media Is Almost Always Wrong
[ Editor’s note: the following screed is nearly 1500 words long. The Cliff Notes version, for those who are in a hurry: be very careful about where you take your advice regarding wine and social media, lest you miss out on worthwhile authoritative voices/resources (as a consumer) or miss opportunities to build brand awareness and…
Finally, Someone Here Who Speaks English (Luigi Bosca And The Changing Tastes Of The World’s Wine Consumers)
By now, many of you reading this will have come across a handful of articles on the Global Interwebs proffering the idea that the current style of high-scoring, high-end fine wines (prominently oaky, complex, high on the alcohol and low on the acidity) will always reign supreme in fine wine sales, and that it’s only…