Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.” One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily…
Category: commentary
Wine Scores: Please, Wine Producers, Stop Shoving Them In My Face
This little meme-type-thingy that I generated several days ago got a bit of traction on The Book of Face, and so I thought that I’d elaborate a bit on the position behind it (friends of mine will enjoy the RDJ inclusion, since they are constantly telling me “dude, you are so RDJ as Tony Stark,…
Are Wine Critics More Qualified Than Wine Bloggers?
A friend of mine – Elaine Brown of Hawk Wakawaka Wine Reviews – recently sent me a note indicating that another friend of mine (David White of Terroirist) and I were mentioned in an online article over at FirstWeFeast.com that was written by yet another friend of mine, Jonathan Cristaldi. Yeah, the wine world is…
Thoughts On Thoughts On Thoughts On Influential Wine Blogs
Back in October (yeah, I really am about that far behind on things), the scientifically-minded Becca Yeamans-Irwin wrote on her blog about a research study that examined five influential English language wine blogs (including this lil’ ol’ one right here) using content analysis software called Leximancer. As you no doubt already expected from the above…