Almost four (holy crap!) years ago, I wrote on these virtual pages a response (ok, rebuttal) to a claim by the thought-provoking PR maven Tom Wark that we were in a “golden age” of wine writing. Fast-forward to last week, and we have Tom taking umbrage with a satirical piece by Ron Washam, a.k.a. The…
Category: commentary
The Wine Price Fix Is On (At Fix.com)
I am aware that it’s been a long, oh, I don’t know, five whole minutes since I last talked about a Fix.com article, but the fine folks over at that website have seen fit to publish yet another of my modest attempts at edu-taining the wine soaked masses yearning to be… well… edu-tained. And so,…
Science Has Not Really Spoken (On The Study Of Big Flavor Wines)
Ok, geeks; REMAIN CALM. That’s the message we need to repeat to our geeky wine selves after reading the article “Science has spoken: Big wine doesn’t mean more flavour” by Beppi Crosariol in The Globe and Mail. In case you missed it, the scoop is that a rather cleverly executed experiment involving 26 “relatively inexperienced…
No One “Needs” Your Wine (30 Lessons in Wine Communication)
Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.” One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily…