Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…
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Is It Time For Wine To Get The Like Button?
We wine geeks review wines in all manner of differing ways. There’s nearly as much variety in those review systems as there are in wine styles. Points. Stars. In my case, grades and badges. And we’re social about it, too – CellarTracker.com is pretty much the world’s largest wine review repository at this point (closing…
Who Has The Most Influence On The Wines That We Buy?
Several days ago, a lively discussion took place here in the comments on a post (okay, “rant”) that challenged wineries in emerging wine regions to focus on fewer, higher-quality bottlings, and not to pawn off poorly-made (or not-quite-ready-for-prime-time experimental) wines onto customers at their tasting rooms (a scenario which I’ve experienced first-hand). In those comments,…
Hey Winemakers In Emerging Wine Regions: Stop Selling A Gazillion Varietal Wines Already!
“Doesn’t mean you should Just because you can It doesn’t mean you should Just because you can Like Abraham and Ishmael Fighting over sand It doesn’t mean you should Just because you can.” – “Facts of Life” by King Crimson Seriously, people. Stop it. Please. It’s getting embarrassing now. I get that newer wine areas…